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Why The CPIEAs

The CPIEAs were established to recognize and celebrate the contributions of international education agencies. These agencies play a crucial role in promoting education institutions for international students, facilitating their transition to life in international destinations, and providing them with the necessary support and services to succeed in their academic and personal pursuits.

The CPIEAs were created by CLLC, an innovative leader in the education sector, and we are grateful for their continued support in recognizing excellence in international education.

The awards are presented in four categories, including new, small, mid-sized and large agencies. The winners are selected by a panel of experts from the independent industries, and the awards ceremony is attended by representatives from educational institutions, government agencies, and international education agencies.

Winning a CPIEA is a significant achievement for international education agencies, as it demonstrates their commitment to excellence and their contribution to the growth and success of the international education sector. It also serves as a benchmark for other agencies to strive for in terms of quality and service delivery.

Overall, the CPIEAs represent a significant milestone in the recognition and celebration of the contributions of international education agencies, and they play a crucial role in promoting study destinations including Canada as a leading destination for international students.

Vision, Mission & Values

The vision, mission, and values of the CPIEAs reflect the organization’s commitment to promoting the value of education and recognizing the individuals and organizations that contribute to the success of the international education sector.

The vision of a world where education is valued and celebrated speaks to the transformative power of education in shaping individuals, communities, and societies. The CPIEAs recognize the importance of education as a fundamental human right and a key driver of economic growth, social development, and cultural exchange.

The mission of recognizing the people who make education their mission highlights the vital role that individuals and organizations play in advancing the international education sector.

The CPIEAs are committed to recognizing the contributions of international education agencies in Canada, which play a critical role in attracting international students, promoting Canadian education abroad, and providing high-quality services and support to students.

The CPIEAs’ values of ethics, integrity, leadership, quality, and giving back to communities reflect the organization’s commitment to excellence, professionalism, and social responsibility.

These values guide the CPIEAs’ selection criteria, which prioritize agencies that demonstrate ethical conduct, integrity, innovation, and outstanding service delivery.

The CPIEAs also recognize the importance of giving back to communities by supporting social and environmental initiatives that contribute to the well-being of society.

In summary, the CPIEAs’ vision, mission, and values reflect the organization’s commitment to promoting the value of education and recognizing the individuals and organizations that contribute to the success of the international education sector in Canada. The CPIEAs serve as a platform for celebrating excellence, fostering innovation, and promoting social responsibility in the international education industry.

The Foundation

The CPIEAs are rooted in a strong foundation of recognizing and celebrating  excellence in the international education industry. Since their inception in 2012, the CPIEAs have revolutionized the way that international recruitment agencies are recognized and rewarded for their exceptional service and support to international students.

The CPIEAs are dedicated to recognizing agencies that go above and beyond to exceed the expectations of their students. This commitment to excellence has helped to raise the bar for service and support in the international education industry.

The impact of the CPIEAs on the international education industry and the students who benefit from it is significant. By recognizing and celebrating excellence in the industry, the CPIEAs have helped to promote innovation, foster competition, and drive continuous improvement in
the quality of services and support provided to international students.

The positive impact of the CPIEAs extends beyond the recognition of exceptional international education agencies. The awards also serve as a platform for networking, collaboration, and knowledge sharing among industry professionals, leading to improved practices and better outcomes for international students.

Overall, the CPIEAs’ foundation of recognizing and celebrating excellence in the international education industry has had a transformative impact on the industry and the students who benefit from it. The CPIEAs are proud of their role in promoting excellence, innovation, and social responsibility in the international education industry and look forward to continuing to recognize and celebrate the exceptional contributions of international education agencies.

Aly Rajab, Chairman

You Could Be Next

“Our winners represent the highest standards in the industry, embodying shared values of ethics, integrity, leadership, quality, and community engagement. As both the owner and chairman of the CPIEAs and CLLC, I am proud to see CLLC’s support of the CPIEAs, which has led to the recognition of 77 companies in the past ten years. Our goal is to grow to 150 agencies by the end of 2030. The CPIEAs are free to apply and win, and they provide a valuable platform for parents, students, and schools seeking excellence in international education,” said Aly Rajab.

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The Progress

Aly Rajab, the founder and chairman of CLLC.ca, has been a strong advocate for the international education industry, particularly the language sector. Since 2007, he has been convinced that a framework was needed to differentiate the good from the great and shape the future of the industry.

Recognizing the crucial role that international recruiters and agencies play in bringing international students overseas, Aly believed that the framework should serve them, be free of charge to apply and awarded, but with a rigorous application process to enhance the integrity of any applicant.

In 2008, he approached a few industry leaders to help create an awards framework to standardize and improve the international educational agency business worldwide. However, support remained limited, allowing Aly the freedom to create an awards framework that he knew would best serve international agencies.

Through his vision and determination, Aly created the CLLC Agency Awards framework that has since become known as the Canadian Premier International Education Awards (CPIEA). These awards are recognized as one of the most prestigious accolades in the international education industry, and they honor the best of the best in terms of international educational agencies.

CLLC Agency Awards set a high standard for excellence in the industry, and they encourage agencies to strive for continuous improvement. The rigorous application process ensures that only the best agencies are recognized, and the awards ceremony itself serves as a platform for agencies to showcase their achievements and share best practices.

Aly Rajab’s dedication to improving the quality of the international education industry continued to drive him forward. In 2009, he outlined a two-milestone plan that would cover the next two decades, demonstrating his long-term commitment to the industry.
In 2010, CLLC became the Innovator Sponsor for the first decade milestone. This involvement allowed CLLC to operate within the awards separately from the judging process. As the Innovator Sponsor, CLLC began implementing promotional award strategies and promoting the first Canadian Premier International Education Awards (CPIEA), which were initially named
“PABAs.”

From 2012 to 2022, the CPIEA awarded 65 agencies and achieved the first milestone of bringing 65 quality agencies to the industry. These agencies will support the second milestone, which includes awarding another 120 quality agencies over the following ten years.

The CPIEA has become a prestigious and sought-after award, with agencies from all over the world vying for recognition. The rigorous application process ensures that only the best agencies are recognized, and the awards ceremony provides a platform for agencies to showcase their achievements and share best practices.

Aly Rajab’s vision has had a significant impact on the international education industry, and the CPIEA has become a benchmark of excellence in the industry. The awards have helped to standardize and improve the quality of international educational agencies, and their impact will continue to be felt for years to come.

In conclusion, Aly Rajab’s vision and commitment to improving the international education industry have led to the creation of the CLLC Agency Awards, which have become a benchmark of excellence in the industry. These awards serve as a testament to the hard work and dedication of international educational agencies worldwide.